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Radius
Your brand

Your brand, on everything.

Keep the brand you’ve built, with a luxury brokerage behind it.

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Hillside terrace, garden, and pool at sunset, looking out to the mountains
What stays yours

Built by you, kept by you.

Your name, your logo, your client database, your domains, your social accounts, your listing websites, and the reputation behind them all stay yours.

On every listing

Your brand, front and center.

On every listing, sign, and post, your brand leads.

State rules vary. See them below.

2715 Vista Crest Drive, EncinoJust listed
Encino, California

2715 Vista Crest Drive

$5,450,000

5 beds · 6 baths · 6,040 sq ft

Your Brand
Two paths

Under our name, or your own.

The Radius name

Operate as a Radius agent or team, with your name on every listing.

A private brand

Register a DBA and operate under a brand of your own, with Radius as the brokerage behind it.

Dining room beside a floating oak staircase, with a window onto tropical planting

Your name on the sign. Ours behind the contract.

Private brand

Registering your brand.

White modern home with a timber gable, lawn, and pool at dusk
  1. 01

    A private conversation.

    We talk through your brand and the states where you operate.

  2. 02

    Brand compliance review.

    We review your name, logo, and materials against each state’s rules.

  3. 03

    Registration.

    We guide your DBA registration in each state you serve.

    In Florida, a private brand is set up as its own brokerage entity. See Florida.

  4. 04

    Under your name.

    Active listings, signs, and domains move over with your onboarding manager, and your brand goes live.

DBA fees are listed on Partnership terms.

State by state

The rules, state by state.

Each state sets its own rules for operating under a private brand. Here is how they apply where we operate.

California

CA DRE # 02051216

A private brand is registered as a DBA under the Radius brokerage license. Your name leads, and Radius is the brokerage of record.

Texas

TX TREC # 9015044

As in California, a private brand is registered as a DBA under the Radius brokerage license, with Radius as the brokerage of record.

Florida

FL DBPR # CQ1068468

By invitation

In Florida, a private brand operates as its own brokerage entity: a new LLC with its own E&O policy, set up alongside Radius. It is available to established teams and reviewed case by case.

A summary for reference, not legal advice. Last reviewed [date].

Agents, teams, and brokerages

Your brand, at any size.

  • Dark oak fireplace wall with glass pendant lights

    Agents.

    Step up to a private brand when you’re ready, or start with one. Your clients follow your name.

  • Dining room with smoked-glass pendant lights and oak floors

    Teams.

    Keep your structure and your leadership. Recruit under your own banner, with Radius support for every agent.

  • Dark modern farmhouse with a pool and fountains at sunset

    Brokerages.

    Bring your people and your brand. Your leadership stays in place, and Radius handles licensing and compliance.

Every listing, at its best.

See luxury marketing →
Private conversation

Let's talk about what's next for your business.

We work selectively with top-producing agents, teams, and brands. Every conversation is confidential.

Request a private conversation