For Rod Watson, real estate is more than a career. It’s a purpose rooted in family, sportsmanship, and a passion for helping others. As the co-founder of Distinct Concierge Real Estate alongside his wife Laura, Rod has created a boutique brokerage in Southern California that stands out for its personalized service, innovative marketing, and deep commitment to legacy building.

The Journey to Real Estate

Rod’s introduction to real estate was unconventional yet transformative. While coaching college basketball, his curiosity was sparked by a late-night infomercial about real estate investment. With $175, he purchased a course that became the catalyst for his career.

"It was the best $175 I’ve ever spent," Rod recalls. "It opened my eyes to a path beyond the traditional nine-to-five and gave me the freedom to live the life I wanted for my family."

Together with Laura, Rod began buying properties, eventually earning their real estate licenses to save money on transactions and create new income streams. Their goal was clear: to build generational wealth and gain the time freedom that traditional careers couldn’t offer.

Defining a Niche Through Sports Values

Rod’s background as an athlete and coach naturally shaped his approach to real estate. Discipline, teamwork, and a commitment to excellence were qualities that seamlessly transitioned from the basketball court to the real estate market.

This ethos extends to his team and family. Not only does Laura serve as his business partner, but their daughters have also joined the business, making Distinct Concierge a true family enterprise. Rod sees this legacy as his greatest accomplishment, one he hopes will inspire his children to continue building upon the foundation he and Laura created.

The Distinct Difference

Rod’s marketing strategies set him apart from the crowd. Leveraging his connections and expertise, he ensures every property gets maximum visibility with a focus on targeting the right buyers. His hands-on approach guarantees clients receive white-glove service directly from him, not an assistant or intermediary.

"When you hire me, you get me, my attention, creativity, and expertise. That’s what builds trust and long-term relationships," says Rod.

Rod’s marketing is not only about visibility but also about storytelling. From social proof in high-profile publications like Forbes to data-driven analytics on property performance, his strategies ensure properties reach a global audience while resonating with the right buyers.

Key Accomplishments

Successfully closed a $12 million deal for a 225-acre ranch in Malibu with his wife.

Built a thriving family business involving his wife and daughters, creating a legacy of entrepreneurship and excellence.

Recognized as a thought leader in the sports and entertainment niche, earning the trust of high-net-worth clients and professionals.

Looking Ahead

As Rod reflects on his career, he’s proud of the milestones he’s achieved, from closing a $12 million deal in Malibu to building a business that’s as much about family as it is about real estate. His future goals are ambitious yet grounded: expanding Distinct Concierge’s niche in the sports and entertainment market, growing annual sales volume to $100 million, and, ultimately, reaching $1 billion in sales within the next decade.

Rod Watson’s story is a testament to what’s possible when you combine passion, discipline, and authenticity. From the basketball court to the real estate market, he’s proven that true success isn’t just about winning. It’s about lifting others along the way.