When Samuel Vaden founded Sense of Place Properties & Hospitality, he wasn't just selling homes—he was curating an experience. 

His vision? To craft a luxury real estate brand that seamlessly blends elevated living with mindful design. But the journey to bring that vision to life wasn’t without obstacles.

The Challenge

Samuel knew he needed more than a traditional brokerage—he needed a partner who embraced his vision, enabled his creativity, and understood the demands of a high-end, multi-market brand. His goal was to expand across competitive markets like Southern California, Florida, and internationally, but the existing brokerage options only stifled his creativity and lacked the tools required for ambitious growth.

Why Radius?

Creative alignment: With Radius, Samuel finally found the freedom to shape his brand, unbound by limitations. From day one, he was given the opportunity to define his unique identity. He was immediately empowered to bring his bold vision to life.

Tailored assets: Backed by Radius’ expert branding team, Samuel transformed his dream into reality. Through this collaboration, he gained access to marketing tools, curated to amplify the unique story behind Sense of Place.

Innovative solutions: Radius' advanced technology gave Samuel the power to manage complex transactions across states and time zones. This flexibility allowed Sense of Place to scale effortlessly in high-end markets.

The Impact

Through Samuel’s partnership with Radius, Sense of Place was born.

His brand has skyrocketed, expanding into several prestigious markets and standing out as a leader in luxury real estate. Since launching, Samuel has been invited to co-market and co-list nearly $110M in additional properties, making waves in global markets like New York City, London, and Mexico City.

Sense of Place is more than a real estate brand. It's a movement, a story, and proof of what’s possible when passion meets innovation with Radius supporting the journey.